How-To Get the Attention of Search Engines
Posted by David on 05/19/08 in Blogs, Feedburner, Permalinks, Search Engines
Okay, now you have a blog. How can you get it “seen” and tracked by search engines? That’s a reasonable question, and here are some answers:
- In the Wordpress control panel, click on Settings –> General –> Blog Title. Make sure your blog’s title is entered. That’s one of the first places a search engine will look in order to list your blog. The tagline (next box below) is not so important.
- Feedburner.com. Feedburner is a terrific service that brings alive the dynamic RSS feed of your blog and automatically alerts nearly every search engine you can name. But you need to register, and it is free. Begin by entering your domain name or URL in the box where it says, “Start Burning Now,” and follow the instructions to setup an account. Once inside Feedburner, click on Publicize and PingShot, which gives you choices of search engines to notify. Also, Email Subscriptions is a very cool way to permit fans of your blog to Subscribe to daily email updates.
- Feedburner by FeedSmith plugin. This effective plugin for Wordpress by Steve Smith makes doubly sure that whenever you post something new, it’s immediately telegraphed to Feedburner and on to search engines. The plugin needs to be installed in the Plugins folder of Wordpress and activated. Then, it must be configured with your precise Feedburner feed information. It is really quite easy.
- Technorati. While Feedburner is the RSS engine that drives the RSS feed of your blog out to blog, Technorati performs a different function — it is a search engine for blogs. But I believe Google does a more effective job simply because Google tracks blogs and is more commonly used. Nonetheless, registration with Technorati is free and an element of making sure that your blog is tracked.
- Google Analytics. This is a fabulous free service when you signup for a Google account, and is the best way to make sure that the powerful search engine always tracks updates on your blog. When your blog is registered, Google gives you some html code that needs to be embedded in your site. The easiest place is simply by adding a Text widget and dropping the code there permanently.
- Google Analytics plugin. Google Analytics plug by Joost de Valk makes sure that your Google feed is always working. Once installed and activated, you must insert your unique Google code that was in the html code (see #5 above) and usually starts, “UA-XXXXXX.”
That’s it. Good blogging!
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